EDU   -  Egypt
 Egyptian Designers Union
 
 

The Design Concept Documentation

Display the PowerPoint Show of the EDU LOGO concept

Introduction

 A
Interface Design Philosophy: B
Logo Design 1  
Color Scheme 2  
Pattern & Motiva 3  
Hero of the Design 4  
Flying Birds 5  
The Use of Circle Shape 6  
The Triangle Shape 7  
The Gray Background Color 8  
Contact information C
   
   

Introduction:

In this section we will explain the details of the design concept to be taken as a case study by any other graphic designer and to prove to every body that the graphic designer is not the one who just mix then fix a group of images to generate a new design…

There are a lot of principles and rules must be taken and considered before thinking or beginning any kind of art work, especially in the field of branding and advertising as it supposed to build the first impression about a new good or a lunched service, then to sell it or to keep it inside stores forever.

I meant to draw each piece of illustration inside this art work by computer graphics tool, using victors and creating its own set of brushes to be in use inside this project only…to prove that the computer graphic designer is being able to work without outsourcers such as ready captured photos or to mix things together to build a piece of art…

Otherwise, I meant to make this Art work independent and to use the classical concepts of designing as if I was using some of watercolors and regular brush tools just to give the impression of purity and smoothness

 
Interface Design Philosophy:
1. Logo Design:

To be seen from all directions.
To be circled to reflect the alternation and cooperation cycles.
To have a symmetric dimensions to reflect the unique balance of the idea.
Flexibility while using it as a 2D or 3D element or Model.
To be related to the Egyptian ancient culture and the traditional art works while using the planet elements and roses shapes.
 
2. Color Scheme:

We had to choose three colors to be close from the whole idea,
They are: Orange (warm) – Blue (Cold) – Gray (neutral), as seen below:

 
3. Pattern & Motiva:

The Small Organized Pattern that looks like the bees cells reflects the well organizing of the union and how far its members supposed to cooperate together to build them self as if they were playing the same symphony.

Using the Motiva (the logo shape) in different sizes, different levels of transparency by using the available colors regarding the same color scheme, which reflects the variety of graphic designers, their different design schools, different tastes and experiences and showing that each member got his own talent and unique features.
4. Hero of Design:

Here it supposed to be the Three Pyramids in Giza, because it supposed to be the classical simply of each image around the world.

I had to choose this symbol to be the hero because there is a designer supposed to draw it on a piece of paper to begin the hugest building in the world just to leave the secrets of the old civilizations inside it and to be hidden till the ever ends!.
5. Flying Birds:

Simulating those free members of EDU flying out of regulations and away of domination. To be able to make their own future in their lovely career.
The direction of the static motion came from the past (from behind the Sun) to the future (the Infinity) through the present which is the EDU.
Those flying bird alone are reflecting the idea of the continuity and the developing. Because they still flying forever and they looks like Ideas, as it can fly from everywhere to everywhere and through the time. It is something like to be the live in the 4th dimensions.
6. The Use OF Circle Shape:

A circle shape always reflects the direct meaning of Alternation and cycling processes. As the main Aim of the Union is to make a perfect co-operation between all Egyptian designers as a matter of knowledge exchange and experience exchanging as well.

The Sun of Egypt is the source of warmth and creativity in the ancient Egyptian civilization as it was a very holy God in that old period of time, also it's the center of our galaxy that our Earth running around. It is the access of our galaxy as we wish the EDU to be the Axes of our Career in the Field of Media and Advertising.


 
7. The Triangle Shape:

It is a symbolic simulation to the Egyptian Delta with both banks (Green Color) of the Nile River (Blue Color).
Green Colors reflect the meaning of growth and luxury.
Blue Color Reflect the purity of the native nature of Egyptian people.
8. The Gray Background Color:

We had to choose the gray color because it reflects the actual nature of the Egyptian situations on land; which is very neutral and odd some times.
From the technical side, it makes the vision of the human eye very satisfied and concentrating on the center side of each page which contains the whole content and other objects.

 

 For more information, kindly review our Portal in the below link and contacts:

 
 
 

Egyptian Designers Union

P.O. Box 283
Cairo
Egypt

T

 + 2 02 2412 3681

M

 + 2 012 426 411 2

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